Breaking down gender stereotypes in young women’s career choices in a digital work world

Our goals

What still prevents many young women/girls from taking up a technical, scientific or manual profession? This question is becoming more and more important with the increasing digitization of the professional world.

Across the EU, STEM professionals are largely spared unemployment and earn significantly higher salaries (European Parliament, 2015). It can be assumed that this has been exacerbated by the pandemic.

The aim of the project is to find out what triggers there are that influence a young women’s decision to take up technical training or a scientific profession. The project explores European differences and how young women/girls can be sensitized to this issue and motivated to reflect on their behavioral patterns and the behavioral patterns of their environment. Based on these findings, a (further education) concept for the environment (target group) of girls and young women will be developed.


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